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Privacy Policy

Last updated: June 12, 2026

This Privacy Policy explains how Pure H2O (“Pure H2O,” “we,” “us,” or “our”) collects, uses, and discloses personal information about our customers, prospective customers, and visitors to our website at www.pureh2ohealthywater.com.

Collection of Personal Information

Information collected directly from you

We may collect personal information directly from you—for example, through a web form or when you contact us for customer support. Personal information we collect directly from you may include your first and last name, address, email address, and phone number.

Information collected from your device

Our website may use technologies such as cookies, web beacons, pixels, and other similar technologies to automatically collect certain information from your device, including, for example, your IP address, the date and time of your visit, browser and operating system information, referring website address, and other information about how you interact with the website. Our website may also use cookies and similar technologies to enhance your user experience and enable certain features.

Our email campaigns may also use tracking technologies such as web beacons, pixels, and other similar technologies to automatically collect certain information, such as your IP address, browser type and version, and email engagement statistics.

Information collected from our partners

We may collect personal information about you from our third-party partners and combine it with other information that we collect. Personal information we collect from our partners may include, for example, your demographic information and geographic location.

Use of Personal Information

We may use information collected about you for any lawful purpose, including the following:

  • To provide you with our products and services, customer service and support, and other relevant information;
  • To market our products and services to you, including by email and text message, subject to your consent;
  • To provide our website to you, to optimize our website, and to assist with our advertising and marketing efforts;
  • To comply with the law and to maintain the security of our website; or
  • With your consent, or as otherwise disclosed at the time information is collected.

Disclosure of Personal Information

We may share the information we collect with other parties, including the following:

  • With third-party service providers who assist us with providing and marketing our products and services, such as payment processors, data hosting services, analytics services, advertising partners, and email service providers.
  • With any affiliates or joint venture partners that we may have in the future.
  • As part of a corporate sale, merger, or acquisition, or other transfer of all or part of our assets, including as part of a bankruptcy proceeding.
  • If necessary to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful request for information we receive, or to otherwise protect our rights or the rights of third parties, or to protect the safety or security of any person or entity.
  • With your consent, or as otherwise disclosed at the time of data collection or sharing.

We may share information that has been de-identified or aggregated without limitation.

Text messaging consent is never shared or sold. Information you provide when opting in to our SMS program—including your mobile phone number and your consent—is not shared with third parties or affiliates for their marketing purposes. See SMS Consent & Terms below.

Digital Advertising & Analytics

We may authorize our advertising partners to use cookies and similar technologies on our website to automatically collect certain information from your device, and we may share information about you, your purchases, and your interactions with our website with our advertising partners. These partners may also collect information from other websites or apps over time, including information about relationships among different browsers and devices. Such information can be used by us or our advertising partners to serve more relevant targeted ads. For more information about this type of advertising and how to opt out of targeted advertising from our advertising partners, visit www.aboutads.info.

We may also work with third parties that collect data about your use of our website and other sites or apps over time for non-advertising purposes. We use Google Analytics and other third-party services to improve the performance of the website and for analytics and marketing purposes. For more information about how Google Analytics collects and uses data when you use our website, visit policies.google.com/privacy/partners. To opt out of Google Analytics, visit tools.google.com/dlpage/gaoptout.

Your web browser may allow you to block or disable cookies; however, parts of our website may not function properly if you do so.

Email Communications

If you wish to unsubscribe from our email campaigns, please click the “Unsubscribe” link at the bottom of any marketing email sent from us. If you opt out of our email marketing, we will still send you messages related to our transactions and relationship with you, such as order confirmations.

SMS Consent and Terms & Conditions

The following Mobile Messaging Terms & Conditions govern your participation in our SMS program.

Your consent is never shared. No mobile opt-in data or consent is shared with third parties or affiliates for their marketing purposes under any circumstances. Opting in to text messages is not a condition of any purchase.

  1. Program description. When opted in, you will receive text messages (SMS/MMS) at the mobile telephone number you provide. These messages may include responses to a quote, estimate, or service inquiry; real-time texts to ask and answer questions about our services and pricing; appointment scheduling and confirmations; feedback requests; project updates; and follow-up.
  2. Cost and frequency. Message and data rates may apply. The program involves recurring text messages, and additional messages may be sent based on your interaction with Pure H2O, Inc.
  3. Messaging frequency disclosures.
    • Messaging frequency may vary.
    • Message and data rates may apply.
    • You can opt out at any time by texting STOP.
    • For assistance, text HELP, or visit our Privacy Policy and Terms of Service.
    Opt-in confirmation message “Thank you for opting into SMS messaging from Pure H2O. Messaging frequency may vary. To opt out, text STOP. For assistance, text HELP or visit pureh2ohealthywater.com. Privacy Policy: pureh2ohealthywater.com/privacy-policy/. Terms of Service: pureh2ohealthywater.com/terms-conditions/. Message & data rates may apply.”
    Opt-out message “You will no longer receive messages from Pure H2O. To opt back in at any time, reply START.”
    Help message “Thank you for contacting Pure H2O. You can find help online at pureh2ohealthywater.com, by telephone at 614.932.1111, or by email at water@pureh2ohealthywater.com.”
  4. Opt-out. You can cancel text messages at any time by replying STOP, CANCEL, or NO. After you send the message to us, we will send a confirmation that you have been unsubscribed, and you will no longer receive text messages from us. If you wish to receive text messages again, simply sign up as you did the first time, and we will resume sending messages to you.
  5. Help. If you experience issues with the messaging program, reply with the keyword HELP for assistance, email us at water@pureh2ohealthywater.com, or call 614.932.1111.
  6. Interruption. Carriers are not liable for delayed or undelivered messages.
  7. Your mobile telephone number. You represent that you are the account holder for the mobile telephone number(s) that you provide. You are responsible for notifying us immediately if you change your mobile telephone number. You agree to indemnify us in full for all claims, expenses, and damages related to or caused in whole or in part by your failure to notify us if you change your mobile telephone number, including, but not limited to, all claims, expenses, and damages related to or arising under the Telephone Consumer Protection Act.
  8. Changes to terms and conditions. We may revise, modify, or amend these Mobile Messaging Terms and Conditions at any time. Any such revision, modification, or amendment shall take effect when it is posted to the website. You agree to review these Mobile Messaging Terms and Conditions periodically to ensure that you are aware of any changes. Your continued consent to receive text messages from us will indicate your acceptance of those changes.
  9. Termination of text messaging. We may suspend or terminate your receipt of text messages if we believe you are in breach of these Mobile Messaging Terms and Conditions. Your receipt of text messages is also subject to termination in the event that your mobile telephone service terminates or lapses. We reserve the right to modify or discontinue, temporarily or permanently, all or any part of the text messages, with or without notice.
  10. Privacy. No mobile opt-in data will be shared with third parties or affiliates. If you have any questions regarding privacy, please read this Privacy Policy at pureh2ohealthywater.com/privacy-policy/.

Children’s Privacy

Our website and services are intended for adults and are not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe that a child under 13 has provided us with personal information, please contact us at water@pureh2ohealthywater.com, and we will take steps to delete that information.

Your Privacy Choices

Depending on where you live, you may have certain rights regarding your personal information, such as the right to request access to, correction of, or deletion of the personal information we hold about you, and the right to opt out of certain marketing communications and targeted advertising.

To exercise any of these choices, or to ask a question about your personal information, contact us at water@pureh2ohealthywater.com or 614.932.1111. You can also:

  • Opt out of marketing email by using the “Unsubscribe” link in any marketing message.
  • Opt out of text messages by replying STOP.
  • Opt out of certain interest-based advertising at www.aboutads.info.
  • Manage cookies through your browser settings.

We will not discriminate against you for exercising any of these rights.

Updating Your Information

You may review, change, or update any of the contact information you have on file with us by emailing water@pureh2ohealthywater.com or calling 614.932.1111.

Changes to This Privacy Policy

We may update this Privacy Policy at any time. When we do, we will revise the “Last updated” date at the top of this page. Please review this policy frequently.

Contact Information

If you have any questions about this policy or our privacy practices, please contact us:

Pure H2O

1739 Westbelt Dr, Columbus, OH 43228

Email: water@pureh2ohealthywater.com

Phone: (614) 932-1111

Arbitration of Disputes

By using our website (the “Site”), you and Pure H2O agree that any controversy, claim, suit, demand, counterclaim, cross claim, or third party complaint, arising out of, or relating to the Site, your use of the Site, a contemplated transaction for services, a credit application, or the parties’ relationship (collectively referred to as “Claim”) and/or the validity and enforceability of this arbitration provision, shall be submitted to final and binding arbitration in Franklin County, Ohio. The agreement to arbitrate is governed by the Federal Arbitration Act, 9 U.S.C. §1, et seq. and not by any state rule or statute governing arbitration. This agreement to arbitrate shall survive consummation and/or termination of the contemplated transaction.

The Parties agree that Claims shall be arbitrated by a single arbitrator on an individual basis and not as a class or mass action. The Parties agree that the arbitrator may not consolidate proceedings of more than one person’s claims. YOU EXPRESSLY WAIVE ANY RIGHT TO ARBITRATE A CLASS OR MASS ACTION OR TO A JURY TRIAL. Arbitration shall be administered by either JAMS Arbitration, Mediation, and ADR Services (www.jamsadr.com) or any other nationally recognized organization that the parties may choose subject to mutual approval. Arbitration shall be administered according to the arbitration service’s then current applicable rules and procedures except the parties expressly waive the applicability of any rule governing class or mass action. You can obtain a copy of the applicable rules by contacting the arbitration organization or visiting its website.

Arbitration fees shall be administered according to the arbitration service’s fee schedule and then current applicable rules. The arbitrator shall be selected pursuant to the applicable rules and shall establish the procedure and scheduling of the arbitration, bearing in mind its expedited nature. The arbitrator shall be governed by the ethical rules of the selected arbitration service, the federal rules of evidence and the governing substantive law in making an award. The arbitrator’s award shall be final and binding on all parties. Any state or federal court having jurisdiction may enter judgment on the arbitrator’s award. To the extent that any part of this agreement is ruled illegal or unenforceable by the arbitrator or any other finder of fact or law, such clause shall be deemed severed and the remaining provision shall survive.

IF A DISPUTE IS ARBITRATED ACCORDING TO THIS PROVISION, YOU UNDERSTAND AND AGREE: (1) TO RESOLVE ALL DISPUTES WITH DEALER BY BINDING ARBITRATION RATHER THAN IN COURT; (2) THAT YOU GIVE UP THE RIGHT TO PARTICIPATE AS A CLASS REPRESENTATIVE OR CLASS MEMBER IN ANY CLAIM AGAINST DEALER, INCLUDING ANY RIGHT TO CLASS ARBITRATION OR ANY CONSOLIDATION OF INDIVIDUAL OR CLASS CLAIMS OR OF MASS ACTION CLAIMS; (3) THAT OTHER RIGHTS YOU AND WE MIGHT HAVE IN COURT MAY NOT BE AVAILABLE IN ARBITRATION, FOR EXAMPLE, THE AMOUNT OF DISCOVERY; (4) THAT YOU HEREBY EXPRESSLY WAIVE ANY AND ALL RIGHT TO A JURY TRIAL ON ANY CLAIM, REGARDLESS OF THE ENFORCEABILITY OF THIS ARBITRATION PROVISION.

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